IBM UBX Integration Guide
From Social ID Developers
Revision as of 17:14, 5 July 2017 by Renato.neves (Talk | contribs)
Contents |
Introduction
The IBM Universal Behavior Exchange is an open exchange that makes it easy to share customer data between certified solutions. The Social-ID integration with IBM UBX allows you to leverage social login events and social profiles to be easily used across different marketing applications.
Available Events
- Connected to social channel (Social Events)
- Event Code: connectedSocial
- Identifiers: social_id, email, facebook_id[1], gplus_id, linkedin_id[1], twitter_id
- Attributes: eventId, eventName, description, brandTag, socialPlatform, contactConsent
- Contact Update (Engage Contact Update Event)
- Event Code: contactUpdate
- Namespace: com.ibmmarketingcloud.engage
- Identifiers: social_id, email, facebook_id[1], gplus_id, linkedin_id[1], twitter_id
- Attributes[2]: SocialId, Email, SocialIdProfileURL, Birthday, PictureURL, Gender, RelationshipStatus, CurrentLocation, Religion, Locale, Industry, FirstName, LastName, WorkPosition, Company, TwitterId, FacebookId, GplusId, LinkedInId, TwitterHandle, GplusHandle, contactConsent, user data attributes and clustering features attributes (using FeatureLabel name pattern).
[1]: App-Scoped ID.
[2]: Most of these attribute names can be customized when the Engagement Engine channel is configured.
How To Integrate with IBM UBX
- On Social-ID for Customer Identity Platform
- On Account Settings
- Take note of API id and API secret from API page
- On Campaign Engine > Campaigns
- Create a new campaign using: Social Login - Sign In or Social Login - Profile Update as a trigger; All contacts as a filter; and UBX Integration as a channel, choosing an event type
- On Account Settings
- On UBX
- On Endpoints tab
- Register a new Social-ID endpoint choosing the appropriate environment
- Use the API id and secret as keys
- Register a new Social-ID endpoint choosing the appropriate environment
- On Endpoints tab
- Now the Social-ID endpoint should be ready to use.
How To Integrate with IBM Marketing Cloud
- Follow all the steps to integrate Social-ID with IBM UBX, choosing Contact Update as event type on the Campaign Engine
- On IBM Marketing Cloud
- On Data tab
- Optional → create a database if needed
- Databases > Create
- Click on a database then click on Show Additional Details to take note of the Database ID
- Optional → add any of the following fields to the database: FirstName, LastName, WorkPosition, Company, PictureURL, Gender, RelationshipStatus, Birthday, CurrentLocation, Religion, Locale, Industry, SocialIDProfileURL
- On Settings > Organization Settings > Application Account Access > Add Account Access
- Set application to IBM Universal Behavior Exchange and add
- Check e-mail for User Account Refresh Token and take note
- Optional → create a database if needed
- On Data tab
- On UBX
- On Endpoints tab
- Register a new IBM Engage endpoint
- Use Account Refresh Token and Database ID as keys
- Register a new IBM Engage endpoint
- On Events tab
- Subscribe to Events
- Select Social-ID > Contact Update event as source and IBM Engage as destination and subscribe
- Subscribe to Events
- On Endpoints tab
- Anytime a login happens, it will now create/update a contact in the selected IBM Marketing Cloud database